Friday, 5 February 2010

Reducing costs and increasing efficiency with MindGenius

Irish Time-Driven Activity Based Costing consultancy, Staff Balance have been using MindGenius since the company was started 3 years ago, and believe the biggest benefits the software has brought them are reduced costs and faster turnaround times.

According to Staff Balance, a typical consulting assignment with a medium-sized customer could take 30 days, if done using standard documenting techniques, but once mind mapping is used, the process is shortened threefold, down to just 10 days. The saving of 20 days could mean a saving of €20,000, so they believe that the ROI for a MindGenius license can be as much as thousands of percent and the software pays for itself in the same week.

Staff Balance use MindGenius to map out their customer's business processes and feel it allows them to arrange all the gathered information in a way that is not possible with lists. In fact, they feel that the fast turnaround of their consulting service would not be possible at all, without using mind mapping, particularly with MindGenius.

Their clients include Bord Gais Energy Supply - all Ireland's gas and electricity supplier, Zurich Insurance, Acorn Life, KBC Bank, IIB Homeloans, Haven Mortgages and other high-profile companies.

The Staff Balance range of products and services allows customers to find out the optimum number of staff they require, frees up the sales team to work on sales, allows for focus on the most profitable customers, sales channels and products and overall helps significantly reduce costs and increase income.

All Staff Balance Business Analysts and the Management Team use MindGenius in front of customers and for optimizing their daily work.

Romualdas Maciulis, Technical Director, Staff Balance Ltd thinks:

“MindGenius lets us communicate the key points across much faster and we feel it is the best tool you can use for mind mapping, particularly when you are working with extremely large maps. MindGenius is the only tool on the market that can work with large maps without breaking, we tested them all - only this one shines under pressure.”

This is down to the MindGenius Map Explorer, which allows them to focus in on any area of the map, making it more manageable.

Romualdas also had a daily productivity tip he wanted to share:

"It is very effective to have a "master mindmap" of all your activities, projects and responsibilities. Users can leverage MindGenius linking capability to link to specific websites, portals, documents and even other mind maps. And now, with the speed improvement of MindGenius 3, and the added export functionality - I'm even more convinced that MindGenius is the best mind mapping software there is."

Find out more about Staff Balance at


Unknown said...

How much is the cost of Mind Genius. please send me a quote a

Mark McClure said...

It would be interesting to see a series of short screencast videos where Staff Balance demonstrated their use of MindGenius in the data collection phase of their consultancy projects - and explained in more detail how they reduced the typical assignment time from 30 days to just 10.

The 'master mindmap' tip from Romualdas Maciulis intrigues me. I think that for a small team who've bought into the benefits of mind mapping as part of the way they work, the productivity gains are probably very evident.

The problem (imo) is where other teams (think of larger corporates with team members distributed globally) do not use, like or know of mind mapping. In other words, they just don't get it and people have to revert back to the lowest common denominator in order to communicate effectively - such as emails filled with to-do lists, use Microsoft Project etc.

Of course this is not to blame MindGenius. "You can lead a horse to water but good luck in making him drink" comes to mind. Still, it's worth bearing in mind before committing to Mind Mapping as a central aspect of collaborative team work.

I've been using MindGenius Business 2005(?, i think), so time to revisit the latest version and see what's changed. As a freelance technical copywriter, it's perfect for outlining and idea generation. I will admit to becoming something of a renegade by also using freemind... ;-)

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