Thursday, 4 February 2010

How I use MindGenius - Marketing Manager

Kelly Robertson is the Marketing Manager for MindGenius. She has worked with MindGenius and Gael Ltd for the past 5 years. Prior to this she worked in advertising and design.



Before I started working with MindGenius, I had only vaguely heard of mind mapping.

When I was at University, I did try using hand-drawn spider diagrams but found them time consuming to produce and since I am not very good at drawing, they soon became messy and difficult to read.

Now, I use MindGenius daily and struggle to get started on a project without it.

As a marketing manager, I constantly have a large number of projects and tasks to juggle. So every morning, one of the first things I do is take a look at my personal MindGenius "dashboard." This is a collection of all the projects I need to work on that week. I usually add categories to them so I can see which projects I need to tackle first.

However, I don't only use MindGenius for workload management, even though it's invaluable for this. I use MindGenius for all planning, brainstorming and research, eg our new website structure for our recent web project that culminated in the launch of MindGenius 3 last year, was mapped out in MindGenius, as was our customer journey, and content requirements. This sped up the planning process and ensured nothing was over-looked.

Producing content is a big part of my role, and I can't imagine doing it in any other way than using MindGenius. For a new content project, I will create a new map and then have an initial brainstorming of my ideas. After this initial ideas gathering phase, I organise my ideas. MindGenius allows me to do this easily via the drag and drop feature. As someone who used to use MS Word to create content, this way of working has definitely helped both my creativity and efficiency. In the past, I would have found it difficult to re-order ideas in MS Word. I usually add the additional content to the Notes field in MindGenius. Then I do a final review of the content and structure. Once I am happy with this, I export to MS Word which leaves me with a formatted Word document.

I also use MindGenius to brief my team on upcoming design and marketing projects. This allows me to give them a quick overview and then focus in on the specifics and we use MindGenius in our meetings both to display an agenda and to capture all discussion. The map below is an example of a design project briefing template which allows me to clearly communicate requirements, improving the briefing process, and helping to ensure design projects are completed more quickly and every team member understands what's required.


Fig 1: Design project briefing template

In summary, with MindGenius I can plan for any project or task quickly, keep on top of my workload and think more creatively.

4 comments:

Anonymous said...

Preparation for Scoping:

I have recently been preparaing some new training resources. I have found using MindGenius very useful in organising the elements that need to be included and their relevant sequence. Once I have completed the structure of the course material in MindGenius it is then much easier to enter the details into a worksheet in Excel.

Communication Coach said...

I'm a long time MindGenius user (back to Ygnius days) and start every project - both work and life - with Mind Genius. It helps me see both detail and big picture.

Lately, I've begun to use it, projected on a screen, with my clients. In brainstorming meetings we can explore ideas, move them around, explode and condense them. Way easier than stickies on the wall - and you have something to export and share at the end of it.

Kelly Robertson said...

Hi, thanks for your comments. I also find MindGenius ideal for similar tasks. Adding structure to my initial ideas is far easier and less time consuming than it is in any other package and we follow the same process in-house at MindGenius for meetings - we use a map projected onto a screen and use it to capture all of our ideas and like Communication Coach has said, you can share it easily at the end of the meeting. And remember, if any attendees don't have MindGenius, they can download a free map viewer from our website which also allows them to add comments and feedback to the map.

Anonymous said...

What would be good in all this is more templates!

I have just downloaded a copy while I wait for my version in the post. I was going to use it to make a draft site map for a new company website and was hoping there was a site map "suggested template" to get me started with some sections

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