Wednesday, 11 November 2009

Twitter takes over

From Stephen Fry threatening to quit over unkind jibes, to Ashton and Demi's support of SUBO, Twitter has constantly made the news this year and has seen a phenomenal rise in its profile with a knock on rise in followers.

Twitter is a micro-blogging platform that allows anyone to set up an account and post 140 character updates, or “Tweets” as they are known whenever you want. You can both “Follow” other people (you see their Tweets) and they can “Follow” you (they see your Tweets).

At first glance, Twitter can be difficult to get your head around and according to a recent survey 40% of Tweets are “pointless babble.”* However, this means that 60% of Tweets have been classed as relevant and interesting.

The most followed Tweeter is Ashton Kutcher who has amassed over 3.8 million followers who wait eagerly on his tweets on anything from politics, what he’s had for dinner or hanging out with movie star friends. However, more and more businesses are also setting up Twitter pages to keep in touch with customers and, interestingly, most Twitter users are now over 35 with only 10.6% aged between 18-24, and those who are aged 35-44 spend an average of 20 minutes on the site compared to just 5 minutes for younger users.*

Many large organisations have realised the benefits of Twitter such as Ford, Starbucks and Dell. Ford have several accounts which Tweet about various things e.g. customer offers, company internal news and specific ones for different types of Ford vehicles. Starbucks post customer offers and talk about these offers with their customers. Dell also have a number of profiles, all offering specific information eg DellOutlet posts offers on recently refurbished machines.

So, Twitter can be used for offers, as a discussion forum, and another way of engaging with customers. However, more than this, it can also be used to listen to what your customers are saying about your business, Search tools such as or applications like TweetDeck allow you to keep track of what’s being said about your company, products and industry.

MindGenius also recently launched a Twitter page to keep all followers up to date with the latest news, product releases and hints and tips. You can follow us at Like everything MindGenius does, we like to let our customers have a say on what we offer. What kind of things would you like to see on the MindGenius Twitter page?

Have you set up a Twitter page for business? Do you have any other tips you would like to share?

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1 comment:

surveytool said...

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